Target Audiences

The demographic target audience for my magazine are males aged 16-28, it is focused on a younger target audience that are starting out at the gym to gain muscle, i feel as though this type of magazine will be most beneficial for this age group because lot of males will be on "the gym hype". The psychographic target audience for my magazine are people who are interested in fitness, health and gaining muscle. I will address my target audience in an informal kind of way i will use language that is more appealing to a younger target audience. I will use a younger model on the cover to relate to my target audience. I will use bright colours such as reds and yellows and will also use a lot of black to promote energy and power. i will use a lot of fitness related language and images to clearly distinguish my magazine is a fitness magazine,