I am analysing a film magazine, the codes and conventions of this magazine show its a film magazine because it uses a lot of film terminology, it has a lot of different film names on. The magazine also includes a picture of Leonardo DiCaprio. In the picture Leonardo DiCaprio is dressed in an all black suit, this shows he is a powerful and bold character. He is stood straight with his head facing slightly to his left and his holding a gun in his hand. He has his hair slicked back and looks very serious, this is a stereotype of the well known James Bond character looking mysterious and looking serious all the time. Half his face in a shadow again this shows mystery and he has something to hide. The Masthead and the headline are both coloured in red connoting energy, strength and intensity showing that this magazine and this article is very informative , its also very visible against the dark background and sort of jumps at you with the sudden use of red. The background is an ariel shot looking down of what seems to be New York with a grey scale filter on it. The light is coming from he floor and is shooting up like beams of light. The mode of address for this magazine is informal as it uses language such as 'The matrix meets 007 ON STEROIDS' this is very informal because the word steroids is used as a youthism. The magazine it self address people by their first name such as 'Nolan takes his Gotham' this also shows informality and that this magazine is informative yet laid back. The secondary articles around Leonardo are at an angle to match the background effect with the buildings and light coming up from the ground, this is very aesthetically pleasing and makes the magazine more appealing to its target audience. The demographic target audience for this magazine is for people aged 16-35, the dark colours and image may appeal to the older section in that target market however the use of 'Toy Story' a children's film is also used amongst the other film types appealing to more than one target audience. The psychographic target audience of this magazine is fans of the actor Leonardo DiCaprio as he stars as the feature article photograph, another psychographic target audience is film fans, particularly Christopher Nolan fans.