I am analysing a men's fitness magazine, the codes and conventions of this particular magazine indicate it is fitness magazines because it uses a typical muscular model in this case the actor Dwayne Johnson, it has a lot of language related to fitness and building muscle, it has a masthead, secondary articles and a headline. The psychographic target audience of this magazine are people who want to gain muscle and keep fit, another psychographic target audience is the fans of Dwayne Johnson or his wrestling nickname 'The Rock'. The demographic target audience is men aged 16-28 because the actor used is more appealing to a younger audience because he is an actor in many great films and is also a famous wrestler.

The masthead of the magazine 'Muscle & Fitness' is coloured in red this connotes energy, power and determination, the title is hidden behind the image showing that it is a well known magazine by doing that. The main feature article image is of the famous actor Dwayne Johnson. He is in the centre of the magazine being the main focal point and is dressed in all black this connotes strength and authority. His face is also quiet serious meaning this magazine isn't about fun and games. The image is of his torso and face only, his body is turned to the side to show off his arms and head looking over his shoulder. The mode of address for this magazine is quiet informal as people are being referred to as their first names (Dwayne) and also uses language such as 'bad ass'. Another reason it is informal is because the actor is dressed in a plain black tank top to show off his muscles. Despite the informality the mode of address is also quiet serious because it uses lots of dark colours and plain colours such as mainly blacks whites and red, these all connote sophistication despite it being a fitness magazine.