Friday, 22 January 2016

Ownership & Production



Rodale Inc.

Rodale Inc. and its subsidiaries, (together "Rodale"), is an independent healthy, happy living company, publishing some of the largest, most established health and wellness lifestyle brands including Prevention, Men's Health, Women's Health, Runner's World, Running Times, Bicycling, and Rodale’s Organic Life, and is one of the largest independent book publishers in the United States.


These are the magazines owned by Rodale.






As you can see the magazines owned by Rodale are all to do with fitness meaning they are specialised in this field.

Thursday, 21 January 2016

Layout






Inside a fitness magazine there are a large amount of images compared to text, there isn't too much going on in them so they are quite simple in their layout.

Audience Interview

Q- How old are you?
A- 17

Q- Would you be interested in purchasing a magazine focused around keeping fit, gaining muscle etc.?
A- I am interested in fitness as I go to the gym, but I don't think would buy a magazine focusing on just keeping fit I would like to see something else in there to interest me a bit more

Q- Do you participate in any sort of sport or another way of keeping fit, going to the gym perhaps?
A- Yes I play football on a weekly basis and go the gym at least 4 times a week, I enjoy keeping fit it's one of my passions

Q- Does your passion for keeping healthy include a good diet?
A- Not really, I love eating takeaways and junk food I find it very hard to eat healthy as I just cannot keep it up

Q- Would a recipe for great tasting food and it being healthy interest you?
A- Definitely!

Q- Do you buy any extra gym gear or clothing?
A- Yes. I have recently purchased some gym shark clothing. I bought a bottle as well to put my protein shakes in

Q- Did you purchase these because they were advertised or a friend recommended them? umm the gym shark clothing I saw someone else wearing  them in the gym and I really loved the look of them. As for the bottle I just purchased any cheap one I could find

Q- What sort of colour scheme would you associate keeping fit with?
A- I would say reds mainly, red is also one of my favourite colours I would also say blacks as well as they make things stand out

Q- What attracts you the most on a magazine cover?
A- Probably the picture, the picture is always the first thing I look at

Q- What sort of font would you associate with fitness?
A- I'd say a nice big, bold and simple font would look the best

Q- The image used on the cover, do you care if the person on it is a celebrity or do you not mind?
A- It depends really, if the model is great looking i would not mind, otherwise yes it has to be a well known person

From this interview I have managed to gather a lot of useful information, the answers given will help me design my product.